Case Studies - Mining Services

From Planning to Strategic Alignment in Mining Services 

Who We Worked With

A group of specialist companies providing technical solutions to the mining industry. With 50 staff across offices in Australia, New Zealand and Canada, the group had grown rapidly since its founding 5 years ago. Each subsidiary had its own focus and director, with 5 directors collectively responsible for setting the direction of the group. They were in a high-growth, early expansion phase and knew they needed to move beyond financial planning to a more holistic approach to strategy. 

The Challenge

The directors met annually to set the group’s direction, but the process had historically centred on numbers rather than strategy. This limited their ability to step back and consider the bigger picture. 

Several challenges surfaced:

• Growth had outpaced the systems and processes in place
• Directors held implicit understandings around issues like risk appetite that weren’t being made explicit or aligned
• Retention was becoming a pressure point
• Without a clear process, conversations risked defaulting to the familiar 

Our Approach

We worked with the directors to design a structured process that balanced ambition with practicality. 

Our involvement included a mix of workshop design, facilitation and consulting hours to:

• Design the agenda for their first workshop, which they self-facilitated
• Lead a second workshop to finalise the strategy and create a 90-day implementation plan
• Update the group’s vision and values statements to reflect their evolving identity
• Produce a Strategy-on-a-Page with speaking guidelines for directors to ensure consistent communication 

The Outcome

Tangible results:

• A strategy that moved beyond numbers to encompass vision, values and long-term direction
• Updated vision and values aligned with the group’s growth
• A 90-day implementation plan with clear priorities
• Improved consistency in how directors communicated the strategy across the group 

Intangible results:

• Renewed energy and confidence in the leadership team
• Greater alignment across directors on their role in driving and supporting strategy
• Directors pushed beyond their comfort zone, particularly in the way they communicated with their teams 

The group left with an actionable strategy and a stronger sense of shared ownership over the future. 

Reflection

As one director shared: 

“Jill really helped bring structure and focus to our strategy design, including the strategy implementation plan. Her guidance and inputs were really valuable and the holistic approach taken resonated very strongly with our leadership team.” 

This case study shows what Reimagine Consulting is about: providing structure and space for leadership teams to step back, clarify their direction and move forward with confidence. For this group of mining services specialists, the shift was clear — from financial conversations to a true strategy that will guide their growth, culture and impact for years to come. 

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