Business is Life and Life is Business

Our lives are shaped by all the outcomes of business - from birth to death.

Think about the clothes you wear, the food you eat and the technology you use. All of these result from business. Every decision in business has a ripple effect, touching people, communities and the planet.

Most of us spend a significant part of our lives earning or creating money, whether through jobs or running businesses.

Yet - we often treat work and life as though they’re separate. We forget that we’re still living life while we’re working.

Work and life are not separate silos.

Aligning your values, actions and impact across work and life builds greater awareness and intentionality.

This idea resonates with one of the wishes from The Top Five Regrets of the Dying by Bronnie Ware: "I wish I’d had the courage to live a life true to myself, not the life others expected of me."

When your work reflects who you truly are, it aligns with your values. It allows you to live without the regret of following someone else’s expectations.

Research supports the power of personal alignment in business:

Companies with a clear purpose and alignment to global well-being achieve stronger financial performance over time. Workplace studies also show that employees who find meaning in their work are more productive, creative, and resilient.

So, ask yourself:
🌿 Are your personal values fully integrated into your business and/or the way you work?
🌿 Does your work contribute to a life you are proud of?
🌿 Are you aware of the ripple effects your business or workplace creates in the world?

Honouring the interconnectedness of business and life means designing work that aligns with your values while creating wealth and health for yourself, your business, your community and the rest of the world.

And isn't that the kind of life we're all striving for?